Samsung’s Bixby AI voice assistant is getting a new feature that allows users to clone their own voice and use it to reply to phone calls. While this may sound like a cool feature, it also raises concerns about the potential for misuse and abuse.
Bixby, which is included on all Samsung smartphones, has struggled to compete with other popular voice assistants like Google Assistant, Siri, and Alexa. To improve its functionality, Samsung is introducing the Bixby Custom Voice Creator, which allows users to create an AI-generated clone of their voice that can be used to respond to incoming calls.

Users must first record their voice using the app, which will then create a clone that can be used with the Bixby Text Call feature. This feature allows users to respond to phone calls by typing out a response that Bixby will read out in the user’s voice. The new update takes this feature a step further by allowing users to personalize the voice used by Bixby.
While the feature is currently only available in Korean and limited to select Samsung smartphones, it has the potential to be a game-changer for voice assistants. With the ability to clone voices almost flawlessly, this technology could revolutionize the way we interact with our devices.
However, as with any new technology, there are concerns about how it could be misused. AI voice clones are already being used in podcasts, video games, and other areas, but this is the first time that the technology will be available to the public for personal use. This raises questions about the potential for fraud and other malicious activities, such as impersonating others over the phone.
Additionally, the technology could create a situation where it becomes difficult to distinguish between a real person and an AI voice clone
. This could lead to confusion and mistrust in personal and professional interactions.Already, there have been reports of users using AI voice cloning technology to generate hate speech and harass people by imitating the voices of celebrities. Audio Deepfake has also been used for fraud in the past, highlighting the need for safeguards and regulations to prevent misuse.
What is Bixby?
Bixby is Samsung’s very own AI-based virtual assistant that’s built into all of their smartphones. Think of it as a personal assistant that’s always at your beck and call, ready to help with whatever you need. It’s like having a tech-savvy friend who’s always there to lend a hand, except it won’t ask you to return the favor by helping them move house.
With Bixby, you can do all sorts of nifty things like setting reminders, finding your favorite tunes, and even controlling your smart home devices. Plus, with Samsung’s latest feature update, you can now clone your own voice using Bixby and use it to answer phone calls. Pretty cool, right? Well, it could also be a little terrifying, but let’s not focus on that. Instead, let’s embrace the power of Bixby and all the possibilities that it brings.