Adobe, the leading design software company, has launched its new set of generative AI models called Firefly. The company aims to spread Firefly’s creative potential, starting with a text-to-image generator and a tool for adding and manipulating the look and style of words in a text. Firefly offers a text-to-image engine that functions similarly to OpenAI’s DALL-E or the Stability AI-based Midjourney. However, Adobe has included additional menus to set the size, lighting, and art style, instead of relying on users to remember every component.
Firefly is currently in beta and is only accessible through a website. Adobe’s vision for the technology is to embed an ever-growing collection of generative AI features in Photoshop, Illustrator, Premiere, and other creative software portfolios. The features will be priced into those services, not as stand-alone products for purchase.
According to Adobe president of digital media business David Wadhwani, “Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful.” He further added, “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy.”
Adobe has disclosed the sources used to train its models, highlighting that all of the data is either part of its library, specifically licensed for training, or in the public domain. This way, Adobe can claim that it never violates any trademark or other intellectual property rights. The company is also working on a payment system for those who own any work it wants to use for its AI training program. Adobe is further committing to that standard with the development of a “Do Not Train” system that will let artists incorporate a request into an image’s metadata to block data scrapers from using it to train AI.
“We believe that Firefly can help people grow their creative confidence by removing barriers between creative vision and blank page” Wadhwani wrote in a separate blog post. “It puts hours back into the lives of creators at a moment when both the demand for content and the demands on their time have exploded. We want Firefly to realize the power of generative AI and amplify human creativity and intelligence without replacing the beauty and power of human imagination.”
The text effects have a similar setup and range of options, and the AI relies on a mix of AI models to process and produce visuals. The effects can also be used to revamp an existing image. Firefly’s AI technology is expected to increase productivity and creativity among creators of all levels. By removing barriers between creative vision and a blank page, the tool can help individuals develop their creative confidence.
